AIA’s program in Hong Kong and Macao is underway to attract talent to join the insurance industry

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HR goes behind the scenes to find out how the program is progressing, as it offers talent e-learning opportunities, as well as a potential cash bonus of HK$20,000 for top performers.

In July 2022, AIA Hong Kong announced the launch of its “Start-Up Elite Program” aimed at attracting young talents and professionals to Hong Kong and Macao to join the insurance industry. Participants will benefit from access to an array of online learning resources anytime, anywhere, and those who achieve specified goals will become members of the AIA Premier Academy or Financial Planners and receive up to HK$20,000 in cash as a start-up bonus. .

This initiative is part of the insurer’s ongoing efforts for digital transformation, as part of which its AIA Premier Academy is preparing its technology, digital and analytics (TDA) process to support the recruitment and development of talent.

At launch in July, Jim Jan Zen, Branch Manager, AIA Hong Kong and Macaotold the program, “It gives them a fast track to gaining experience to become a financial planner and give them a head start on their career as an entrepreneur.”

The semester program is currently open for applications.

With the program now running for over a month, HR contacted AIA to understand the progress. Zen shared, “Since we launched the Start-Up Elite program in July, the response has been overwhelmingly positive. All applicants are young, high caliber and most of them have university degrees. ‘a very flexible work style, they are looking to start a new page in their careers.’

Alongside this initiative, the AIA Premier Academy, established in 2011, has trained approximately 8,000 Million Dollar Round Table (MDRT) members since 2011.

As the organization continues to welcome young talent with different skills and backgrounds, the following qualities are highly sought after, such as sharing Zen, “entrepreneurial, digitally savvy, passionate about building a better future and yearning to learn and grow”.

In a market where emigration is high and talent is scarce, Zen’s advice for scouting for top talent is to understand what talent is actually looking for: “Young people now seek work-life balance and value a diverse, inclusive and supportive culture.”

Zen adds, “We welcome new ideas and different points of view. Our technological competitiveness also gives us an advantage in attracting candidates. Open-minded, energetic and quick-witted people will find AIA a great place to build. their career.”


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