The Queen: The World’s Most Valuable Celebrity Brand


Research by Statista in 2021 had shown that the Royal Family is considered the fifth biggest “corporate brand” in the world, beating out Nike, Coca-Cola, Disney and Microsoft. The Queen herself is considered far more powerful than Oprah Winfrey – who conducted the infamous and explosive tell-all interview with Prince Harry and Meghan Markle – Beyoncé, Kim Kardashian and even Bill Gates. In fact, the Queen’s “personal brand” is believed to be 16 times larger than Beyoncé’s, six times the size of Kim Kardashian and Bill Gates, three times larger than Oprah’s and 23 times larger than Beckhams! Down that.


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First published: Fri, June 10, 2022. 11:21 PM IST

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